Starting an online business is easy, but maintaining it is not easy. The number of online transactions has also increased. Changes in business and rapidly changing consumption patterns of people require innovation and creativity in online business.
How To Easily Increase Your Online Business Transactions
In addition to innovation and creativity, the right marketing strategy is also a way to grow your online business. It is not possible to increase instant online business transactions, so you need to do whatever you need to do on an ongoing basis. Here are 5 ways you can increase your online offerings.
1. Update our website and social media accounts regularly.
Monotony is a word to avoid when doing business online. You must be able to design and present your products in the most attractive way. Make sure your product photos are of representative technical quality, as well as relevant subject matter.
Also, describe your product using all the features available on your social media account. For example, on Instagram, you can use Instagram Stories, Highlights, and Hashtags. You can also get creative with the post layout.
If you are running a personal shopping website, you need to ensure that your product website is user and mobile friendly. Build your website with crisp text and simple navigation buttons throughout the website.
Optionally, add suggestions to collect email addresses from subscribers. Also, make sure your customers can easily find the buy button.
You can add related graphics, audio and video to make it more beautiful. Use attractive website themes. If you don’t feel like watching, you can change the theme of your website to match the big day the community is celebrating.
For Christmas, you can decorate your website with Christmas themes such as a Christmas tree, red and green backgrounds, and a snowman. Also for the New Year, it can be decorated with images of pipes, ribbons or fireworks.
2. Use a search engine to direct potential buyers to your site.
Pay-per-click (PPC) advertising is the easiest way to increase website traffic. Especially if your site is still very new. There are two advantages to using contextual advertising.
First, ads immediately appear on the pages of search engines. Second, contextual advertising allows you to test multiple keywords along with the right title, price, and business approach to make it easier for customers to find your website online.
This, in turn, can help your site rank higher in the organic search results of the customers themselves.
For social media, sponsorship is available on Facebook, Twitter, and Instagram. This should increase the likelihood that the target market will be aware of the product’s message. You can also promote your products and social media accounts through influencer accounts and advertisers with a large following.
3. Expand your content with related articles
Do not post items on your website or social media. You can add content such as articles, videos, or audio related to the products you sell or the lifestyle of your target market.
For example, if you’re selling winter clothing, you might want to add articles with travel tips or style recommendations. So you can expect your website or social media visitors to be able to attract new customers by sharing articles and recommending them to others.
4. You can also use email marketing to turn visitors into buyers.
Email marketing is cheaper and more effective than print, TV or radio advertising because emails are broadcast to potential customers. The website registration function may collect customer emails. This method can improve your relationship with your clients.
5. Use internal selling and upselling to increase your income.
Keep in mind that if you use internal selling and upselling to keep in touch with customers, 36% of them will buy again. For example, a purchased product offers additional products.
Customers can also send you e-coupons that they can use on your website or lapakmudi social media for their next transaction. We also offer products similar to previous purchases and attractive product discounts.