Why Work-Life Balance is Critical for Business Success: Best Practices and Case Studies

Why Work-Life Balance Is Critical For Business Success


Work-life balance is an essential aspect that many businesses tend to overlook. In the race to achieve success, professionals tend to burnout, leading to low productivity levels and ultimately, a decline in business growth. The pandemic has further exacerbated the situation, with many employees working from home, leading to longer working hours and very little time to unwind.

But work-life balance isn’t simply about avoiding stress and burnouts; it’s also about being productive and creative at work. As such, it’s important for businesses to prioritize work-life balance, as it not only benefits employees but also promotes business growth and success.

The Benefits of Work-Life Balance

Businesses that prioritize work-life balance experience several benefits, including:

  • Increased productivity: Employees who have a healthy work-life balance tend to be more productive and creative at work.
  • Higher employee engagement: A healthy work-life balance leads to more engaged employees who take ownership of their work and are more passionate about their jobs.
  • Decreased absenteeism: Burnt-out employees tend to take more sick days or time off, leading to a decline in productivity and business growth.
  • Improved recruitment: When businesses prioritize work-life balance, it becomes a selling point for potential employees who are looking for a better work-life balance.

Having understood the benefits of work-life balance, let’s explore some of the best practices that businesses can implement to achieve a healthy work-life balance:

Best Practices for Achieving Work-Life Balance

1. Flexible Work Arrangements

Employees have different responsibilities outside work, such as taking care of children or elderly parents. As such, flexible work arrangements, such as working from home, allow employees to manage their responsibilities outside work without sacrificing their productivity levels.

In 2019, Forbes reported that remote workers tend to be more productive and less stressed compared to their office counterparts. Additionally, remote work saves employees time and resources that would otherwise be spent on commuting, contributing to a better work-life balance.

2. Promote Mental and Physical Well-Being

When employees lead a healthy lifestyle, they tend to be more engaged and productive at work. Businesses can promote mental and physical well-being through several initiatives:

  • Offering gym and wellness programs: Encourage employees to adopt a healthy lifestyle by offering gym memberships or wellness programs.
  • Offering mental health days: According to the American Psychological Association, 48% of Americans have reported increased stress levels due to the pandemic. Offering mental health days can help employees unwind and manage their stress levels.
  • Offering health insurance: Providing health insurance coverage for employees can encourage them to seek medical assistance whenever they need it.

3. Encourage Employee Feedback

It’s important to take feedback from employees seriously, and businesses can improve the work environment by understanding employee concerns and acting upon them. By involving employees in decision-making, they feel more valued and invested in the company’s success.

For instance, if employees are consistently requesting flexible work arrangements or mental health support, businesses can factor that into their policies and initiatives.

Case Studies: How Work-Life Balance Has Contributed to Business Success

Several businesses have implemented work-life balance practices and have experienced a significant improvement in business outcomes. Here are some case studies:

1. Accenture

Accenture is a multinational professional services firm that offers consulting, technology, and outsourcing services to several industries. In 2018, Accenture implemented a flexible work policy that allowed its employees to work remotely or take flexible hours. Consequently, the company reported a 43% reduction in attrition rates and a 70% increase in employee satisfaction levels.

2. Deloitte

Deloitte is a multinational professional services network that provides audit, consulting, tax, and advisory services. In 2015, Deloitte implemented a flexible work policy that gives its employees the option to work remotely, take flexible hours, and have unlimited vacation days. By 2018, the company saw an 80% reduction in voluntary turnover rates and an improvement in employee engagement.


Work-life balance is often an overlooked aspect of business success, yet it has a significant impact on employee productivity and business outcomes. By implementing flexible work arrangements, promoting mental and physical well-being, and encouraging employee feedback, businesses can achieve a healthy work-life balance and experience the benefits that come with it, such as increased productivity and higher employee engagement.

Key Takeaway:

Prioritizing work-life balance is essential for businesses looking to achieve success. Flexible work arrangements, mental and physical well-being initiatives, and employee feedback are some of the best practices that businesses can adopt to achieve a healthy work-life balance.

Related video of Why Work-Life Balance is Critical for Business Success