Sustainable Tourism: Promoting Renewable Energy in the Hospitality Industry

Sustainable Tourism: Promoting Renewable Energy In The Hospitality Industry

As the world moves towards sustainable living, tourism must also adopt sustainable practices to minimize its negative impact on the environment. Sustainable tourism, also known as eco-tourism or responsible tourism, is a form of tourism that prioritizes the protection of the environment, local cultures, and social well-being. It aims to ensure that the tourism industry does not harm the host community, and instead, contributes to their well-being.

Sustainable tourism utilizes renewable energy to reduce the negative impact of tourism on the environment. The hospitality industry is a significant contributor to tourism, accounting for a large percentage of energy consumption and carbon emissions. It is, therefore, essential for hotels and resorts to embrace sustainable practices like the use of renewable energy to reduce energy consumption and promote eco-tourism.

What is Renewable Energy?

Renewable energy is energy generated from natural resources that are replenished over time. They are clean, cost-effective, and they do not generate carbon emissions that contribute to climate change. Examples of renewable energy sources include solar power, wind power, geothermal power, hydropower, and biomass.

The use of renewable energy in the hospitality industry reduces dependence on fossil fuels, which are non-renewable and contribute to global warming. The use of renewable energy in hospitality enables the industry to reduce its carbon footprint, improve operational efficiency, and enhance brand image. Additionally, renewable energy options offer a variety of benefits:

  • Cost savings: Renewable energy offers significant cost savings by reducing energy consumption and operating costs of hotels and resorts in the long run.
  • Stable and Predictable Energy Costs: Renewable energy is not affected by market fluctuation because its energy sources are readily available, unlike fossil fuels.
  • Reduced carbon footprint: Renewable energy options offer an efficient solution to reducing carbon emissions and mitigating the effects of climate change.
  • Improved brand reputation: Hotels and resorts that prioritize sustainability can attract eco-conscious travellers and enhance their brand reputation as environment-friendly.

Renewable Energy Options for Hospitality Industry

The hospitality industry is continuously advancing and implementing sustainable practices across its operations, and renewable energy is no exception. The introduction of energy-efficient appliances and renewable energy sources in hotel operations offers an effective solution in achieving sustainability goals. The following are renewable energy options for the hospitality industry:

Solar Energy

Solar energy is the most accessible and abundant renewable energy source available. It is harnessed through the use of solar panels, which convert sunlight into electricity. In the hospitality industry, hotels can use solar panels to generate electricity for lighting, heating, and cooling of the buildings.

One example of a hotel that utilizes solar energy is the Crowne Plaza Hotel in the United States. The hotel has over 1,600 solar panels on its roof and generates 358,000 kWh of electricity annually, which is enough to power 30 American homes for a year. By using solar energy, Crowne Plaza hotel has reduced its carbon emissions by 320 metric tons annually, equivalent to removing 68 cars from the road.

Wind Energy

Wind energy is another renewable energy option that hotels can use to power their facilities. Wind turbines harness the wind’s energy and convert it into electricity that can power the hotel’s amenities. Large hotels and resorts in rural areas or near the coast can install wind turbines to generate electricity.

The Bardessono Hotel and Spa in Yountville, California, is an example of a hotel that uses wind energy. The hotel has installed a wind turbine in its courtyard and generates over 500 kWh of electricity annually. This helps to supplement electricity from the grid, reducing the hotel’s carbon footprint and energy consumption.

Geothermal Energy

Geothermal energy involves harnessing the heat produced by the Earth’s core to generate electricity. The heat from the Earth’s core is used to heat water, which is then used to generate electricity. Hotels can use geothermal energy to heat pools, saunas and HVAC systems.

The Chena Hot Springs Resort in Alaska is an example of a hotel that utilizes geothermal energy. The hotel uses geothermal energy to heat the natural hot springs, producing hot water that is used to heat the hotel rooms and nearby buildings.

Benefits of Renewable Energy in the Hospitality Industry

The adoption of renewable energy in the hospitality industry offers numerous benefits that improve the industry’s sustainability and operational efficiency. The benefits include:

Reduced carbon footprint

The hospitality industry is one of the most significant contributors to carbon emissions. However, by using renewable energy, hotels and resorts can significantly reduce their carbon footprint. Renewable energy reduces reliance on non-renewable energy sources like oil, gas, and coal, contributing to the fight against climate change.

Cost savings

Renewable energy offers significant cost savings for hotels and resorts. It significantly reduces energy consumption, leading to reduced energy bills in the long run, which translates into cost savings for hotels. Additionally, hotels that promote eco-tourism and sustainability attract eco-conscious travellers, leading to increased revenue.

Positive brand reputation

The adoption of renewable energy contributes significantly to the hospitality industry’s positive brand reputation and strengthens the hotel’s image as an environment-friendly brand. The eco-conscious traveller is more likely to choose a hotel that promotes sustainability and uses renewable energy, boosting the hotel’s business growth.

Operational efficiency and independence

Renewable energy offers excellent operational efficiency, making businesses more independent, efficient and better equipped to handle any increase in demand. By reducing energy bills, hotels can allocate more funds to other areas of the business, such as marketing, leading to greater business growth.

The Challenges of Implementing Renewable Energy Systems in the Hospitality Industry

The implementation of renewable energy systems in the hospitality industry comes with several challenges, including:

High installation costs

The high installation costs associated with renewable energy systems can be a significant challenge for the hospitality industry. The initial costs can be a significant deterrent to hotels and resorts, especially small hotels that may not have the financial resources to implement these systems.

Limited space

The limited space available in urban areas can also pose a challenge for hotels that want to install renewable energy systems. Limited rooftop space can limit the amount of solar panels or wind turbines that can be installed, reducing the hotel’s energy savings potential.

Regulatory barriers

Regulatory barriers such as licensing, permits, and zoning regulations can also pose a challenge to hotels and resorts looking to implement renewable energy systems. These regulations are often complex and time-consuming, which can slow down the adoption of renewable energy systems.

Low awareness and acceptance

Low awareness and acceptance of renewable energy systems by hoteliers, business owners, and travellers can be a significant challenge. Many hoteliers and businesses may be unaware of the benefits of renewable energy, while others may be sceptical about their effectiveness, leading to a slow implementation of these systems. Travellers may also be unwilling to pay a premium for eco-friendly hotels, reducing the incentive for hotels to implement these systems.


The hospitality industry’s adoption of renewable energy is critical in promoting sustainable tourism and reducing the negative impact of tourism on the environment. Renewable energy offers numerous benefits, including reduced carbon footprint, cost savings, operational efficiency, and positive brand reputation. While implementing renewable energy systems comes with challenges such as high installation costs, limited space, regulatory barriers, and low awareness and acceptance, the benefits far outweigh the challenges. The hospitality industry must, therefore, embrace renewable energy and incorporate sustainable practices in their operations to achieve sustainability goals and promote eco-tourism.

See you again in another interesting article!

Related video of Sustainable Tourism: Promoting Renewable Energy in the Hospitality Industry